Project Type

Motion Design

Roles

Concepting
Designing
Animating

Typography

In my class "Typography & Emotions", we were asked to create a font that plays with a random factor. For this project I created "Arrow", a font playing with the imagery of shooting arrows. Every letter is 170px high and is stuck with 18 lines that make up the shape of it.
The 18 lines can be shot from any width within the 170px which gives you an almost uncountable amount of different looking letters. To illustrate this idea I made a short animation with After Effects.